In Summer 2021, Sierra Nevada Brewing Co. wanted to make a splash with the newest flavors of Strainge Beast, and The Wild Honey Pie was happy to lend a hand.

And thus came Full Bloom, a launch event uniting music fans with and fresh and flowery hard kombucha. My work on the Full Bloom microsite includes writing and editing bios for Shamir, our featured artist, and Strainge Beast. I also produced the copy for all newsletter blasts, from the initial announcement to promotions and sign-up confirmations and reminders, and proofed promotional social copy.

In addition, I took on the role of A&R, facilitating the booking of genre-defying singer/songwriter Shamir for Full Bloom’s meet and greet component. I tapped him as a perfect match for Strainge Beast, with his bright personality and bubbly aesthetic, and handled artist relations during the duration of the event.